When we set out to build Brava – our AI platform for councils and other public-serving organisations we had one guiding principle:
Don’t just make it smart. Make it safe.
Because when you’re dealing with services like adult social care, stop smoking support, etc, trust isn’t a nice-to-have. It’s essential.
Why most AI tools aren’t built for this environment
Many off-the-shelf AI solutions:
- Store prompts and responses in the cloud
- Can’t reliably explain or trace their answers
- Guess when they don’t know
- Aren’t designed with public risk or accessibility in mind
For public-facing organisations, that’s a risk to user trust, data protection, and service quality.
How Brava was built differently
1. No personal data, full encryption
Brava is designed to avoid handling personal data. Everything is encrypted at source, in transit, and at rest even if it’s anonymised. Hosting is controlled and secure.
2. Human-in-the-loop oversight
We don’t rely solely on automation. If Brava can’t find a valid answer grounded in approved sources, it flags the case for human review. That means more accurate, accountable responses.
3. Red-teaming and safety testing
We actively red-team Brava: testing it against edge cases, adversarial inputs, and misleading phrasing. Our internal AI safety checklist includes checks for:
- Hallucinated or misleading outputs
- Inaccessible or unclear language
- Abuse potential or bias
- Gaps in source-grounding (RAG)
- Prompt & model drift
This lets us catch issues early and iterate fast.
4. Hallucination detection
Brava monitors its output confidence. If it can’t find a solid source match, it stops and flags the response. This protects end users from misinformation.
5. Secure and compliant infrastructure
Brava is deployed using a resilient, enterprise-grade infrastructure that meets high standards for security and data protection.
6. Governance and ISO/IEC 42001 alignment
We are aligning our development and oversight processes with ISO/IEC 42001 – the emerging global standard for AI governance. We take responsible AI seriously, and our partners can see how that plays out in practice.
Why this matters to you
Whether you’re a local authority, NHS trust, charity, or public-facing or a private sector organisation, your users depend on clarity and safety.
Brava helps them:
- Navigate complex services with simple language
- Get answers based on trusted sources
- Avoid AI guesswork
And it helps your team:
- Launch responsibly, with assurance
- Retain full control over data
- Focus on outcomes, not just outputs
Let’s talk
We’re already helping organisations make public information more accessible and usable. If you’re exploring AI that puts people first, we’d love to talk.
AI doesn’t have to be high-risk. It can be high-trust.
Let us show you how.